From Startup Struggles to Data-Driven Clarity: My Journey into Business Analytics
- Midhun Jyothis

- Sep 3
- 3 min read
Updated: Oct 19
When I was running my startup, one of my biggest challenges was handling day-to-day operations. Tracking processes, managing inventories, and creating MIS reports every quarter for myself and my board members often felt overwhelming. Dealing with large volumes of data became a daunting task. Those experiences taught me the true importance of data. I learned how it drives revenue, how finance is built around it, and how every data point translates into tangible outcomes.

Discovering Business Analytics
At that time, I even considered pivoting toward robotics, which inherently involved more data, or diving deeper into business strategy, my favorite area. Time and again, I excelled when involved in business and strategy decisions. That was when I discovered the field of business analytics. It immediately resonated with me because the very problems I struggled with in my startup—data management, insights, and reporting—were the problems business analytics aimed to solve.
During my entrepreneurial journey, I had already tackled analytics and business intelligence problems for three other companies. I first came across the term MIS from my board members and decided to study it further. Back then, I would spend days preparing Excel sheets and PowerPoint presentations. Today, I can generate the same graphs and insights backed by advanced tools and techniques in a fraction of the time.
That realization was another strong reason I wanted to formally learn business analytics. I needed a permanent solution to the problems I had lived through. It is now deeply satisfying to know I have delved deeper into the concepts I once practiced, perhaps not as systematically as I do now.
The Magic of Data
Fast forward to the present, I now clearly understand the magic of data and its impact on decision-making. I see how strategy, powered by data, becomes the engine of business growth. Challenges that once consumed most of my time now feel far more manageable, thanks to the knowledge and skills I have gained. This time, it feels different. I don’t just want to solve problems; I want to create progress.
These days, nothing excites me more than solving problems with data. It’s no longer just about monetary benefits; it’s about the deep satisfaction of making a difference through data. For the first time in a long while, I feel a strong determination to re-enter the corporate world, solidify my knowledge, and turn my passion into real impact. I know this requires patience, hard work, perseverance, and perhaps a little bit of luck, but the wait is worth it. The excitement keeps me going.
5 Simple Pieces of Advice
Your struggles are lessons in disguise. The toughest problems you face often show you where your real strength or passion lies. Don’t ignore them; use them as a guide.
Learn by doing, not just reading. Books and courses are great, but real growth happens when you try to solve actual problems. Even small everyday challenges can teach you more than theory.
Good things take time. Success doesn’t come overnight. Be patient, keep moving step by step, and don’t give up when progress feels slow.
Stay consistent. Excitement is great, but what really brings results is showing up every day. A little progress each day is better than bursts of energy once in a while.
Chase meaning, not just money. Money is important, but the real joy comes from knowing you’re solving problems and making a difference. When you focus on that, the rewards follow naturally.
Conclusion
In conclusion, my journey into business analytics has transformed my approach to challenges. I now see data not just as numbers but as a powerful tool for decision-making and growth. I encourage you to embrace your struggles, learn from them, and pursue your passions with determination. After all, the journey is just as important as the destination.






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